Sussing Out Your Customers‘ Relationship Styles
But there is a kind of a koan facing businesses looking to build customer relationships. Mitch Lieberman articulates part of it in his mantra: “Customers do not want a relationship with your business, they want the benefits a relationship can offer to …
Read more on E-Commerce Times
Get closer to your customers with Google+
In the current dot-com era, the conventional laws of building customer relationships have changed and more and more businesses are turning towards social media sites to serve as a platform to connect with their customers. A Google+ Business Page is one …
Read more on Search Engine Marketing (blog)

LeTip International, the premier business leads organization, is pleased to announce Paul Van Wart has been appointed to the position of Regional Director/Canada East. Van Wart’s core responsibilities will be to build the region, train members on referral marketing and manage current and new chapters.
Autotask Corporation today announced an integration between its SaaS-based IT business management solution and FreshBooks? SaaS-based online billing and invoicing software. The integration, developed by Chicago-based itDuzzit?, allows Autotask users to significantly streamline the invoicing process by exporting billing items and information directly into FreshBooks and invoicing their products and services online. The FreshBooks integration also allows users to accept online payment by credit card, e-checks, bank transfer or PayPal?, further shortening the billing cycle.

Although social media use has increased exponentially in marketing and PR circles, many suppliers in the human resource marketplace argue there’s still too much “social” and not enough direct, measurable return for businesses.